2015 'A Makers Movement in America'

The 2015 promo shoot followed last years direction with a combination of this years designers, shot in our amazing location, Universal Preservation Hall. It was an all star cast!

PROJECT LEAD: Corey Aldrich
CASTING DIRECTOR: Annie DeLano
PHOTOGRAPHER: Lea Sophie Foto
ECC SHOOT PHOTOGRAPHER: Eddie Harris

HAIR AND MAKE UP LEAD: Claire Harris
HAIR: Julie Potter
MUA: Doria Tremente

MODELS:

Kevin Wood & Hannah Swick | Baltic Style (Vilma Mare)
Brittany Drahos | MA+CH (f. Marika Charles)

frittelli & LOCKWOOD | The Last Gentleman Co. (Shoes)
Anthony Haywood & Kathleen Faulkner

Nevada Claire | `ekologic
Breelle Granville | Gamakache Black

VENUE: Universal Preservation Hall | 25 Washington Street | Saratoga, NY
VENUE CONTACTS: Dorothy Foster | Mary Beth McGarrahan

 

2015 Show Theme

The ‘Anti-Hero’ as a Symbol of 'A Makers Movement in America'

A current trend is sweeping across the country wherein people are becoming awakened more than ever before. With this higher consciousness an awareness of our inner selves and our surroundings has increased. A new relationship with our environment has begun. Increasingly young, highly educated people are choosing professions and lifestyles that give them a meaningful connection between themselves and others and with that is an interest in the origins of the things they consume. A visual reference to this desired connection and awareness was envisioned for the 2015 Electric City Couture Show.

The 'Anti-Hero' in this context is the overlooked everyday men and women who work at jobs that keep our society moving and inspired. The people ‘making the donuts.’ Specifically for us, those who are engaged in the mechanics of the creative economy. This could include the previously overlooked professions that are now experiencing a renaissance in contemporary society that are artisan and craftsmanship in nature.